The free one has a different business model than you think. If you are okay with your health data being someone else's product - go ahead. We are not okay with that, and we built Cureva to prove you do not have to be.
If you are not paying for the product, the product is you. That is not cynicism. It is the business model.
Ad-supported health apps make money by targeting you with pharmaceutical ads based on what medications you take. Your medication list - which is effectively a record of your diagnoses - becomes an advertising signal. You entered it. They monetized it.
You pay a subscription. We operate the service. There is no advertising revenue, no data licensing, no pharmaceutical partnerships that create any conflict with your interests. We make money when you find the service valuable enough to pay for - not when we sell signals about your health to someone who wants to sell you something.
Your medication list reveals your diagnoses, chronic conditions, mental health history, and financial status. It is more revealing than your search history, your location history, or your purchase history. The moment that list is used as an advertising signal, it creates risk: insurance pricing, employment screening, and discriminatory targeting are all real downstream harms from health data leaving your control.
When an app that built its growth on being free decides it needs more revenue, it restructures its pricing. The things you depended on - caregiver alerts, medication history, reminders - move behind a paywall. Your data stays on their servers. Your family's safety is now negotiable.
"Evil money obsessed people who bait and switched a free app for keeping people literally alive. Promises notifications before billing."
The point is: there is a real cost to "free." That cost is your data, your autonomy, and your family's dependability on a service whose economic interests are not aligned with yours. Cureva charges you directly because that is the only business model where our interests and yours are the same.
Not "we plan not to." Not "subject to change." These are hard lines built into how we operate.
We did not pick Canada because it sounds good. We picked it because PIPEDA gives you real rights over your health data - rights that follow you.
Your health data is stored in Supabase ca-central-1 - AWS Canada (Montreal). It does not leave Canada for storage. PIPEDA applies.
All health data is encrypted at rest using AES-256 - the standard used by governments and financial institutions. Not just in transit. At rest.
Canada's Personal Information Protection and Electronic Documents Act gives you meaningful rights: to access your data, correct it, and have it deleted. We are built around those rights.
Delete your account and all data is permanently removed from production systems within 30 days and from backups within 90 days. No residual profiles. No shadow data.
The reason people end up with two apps is that reminder apps do not do enough, so they look for something else to fill the gap. Cureva is built to fill all of it.
Your parent gets Eva - an AI health companion who initiates a natural conversation at each medication time, confirms the dose was actually taken (not just that a notification was dismissed), and notices changes in how they are feeling over time.
You get a real-time caregiver dashboard, instant push alerts if a dose is missed, and 30 and 90-day health reports formatted for their doctor. Medication reminders are the floor, not the ceiling.
And there is only one bill, one privacy policy, and one set of credentials. Your parent's health data lives in one place - encrypted in Canada - not scattered across a reminder app, a vitals tracker, a notes app, and whatever else fills the gaps.
We are a team in British Columbia building software for families we know - families managing aging parents, chronic conditions, and the daily anxiety of caring for someone from a distance. We are not building a data business. We are building something we would want for our own families. That is why we made the choices we made about data. And that is why we will keep making them.
Try Cureva free for 7 days. See what it feels like when the app is actually on your side.
Start Your Free Trial →